Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Luvs TV Commercial, 'Bath'

A pair of tired first-time parents struggle to give their newborn baby a bath and, while trying to snap a picture of the special moment, accidentally drop a cellphone into the bathwater. By their second child, however, the two are so comfortable with the process that Mom just hands off the baby so Dad can wash him in the shower. Luvs believes this second-time parent expertise explains why parents of multiple children are more likely to choose its diapers than first-time parents.

Advertiser
Advertiser Profiles
Tagline
“Live, Learn and Get Luvs”
Songs - Add
Mood
Active
Actors - Add
Aflamu Johnson ... Dad, Ajarae Coleman ... Mom
Characters
Agency
Carat USA (Agency), Saatchi & Saatchi (Creative Agency)

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