Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, 'Santa Girl'

When Virginia tells her classmates she wants to be Santa Claus when she grows up, she faces laughter and ridicule. Inspired by Santa's presence on TV, she doesn't give up her ambitions and continues to embody the jolly spirit by wearing red everywhere she goes. She even stuffs a pillow under her shirt and stands on the street corner alone in an attempt to spread the holiday cheer. To help her achieve her dreams, Virginia's parents turn the family truck into her own personal sled by covering it in dazzling lights and helping her deliver gifts to the town while everyone else is asleep. A classmate sees Virginia from his window and smiles, letting her know that he now understands what can happen when you believe in the wonder of the season.

Advertiser
Advertiser Profiles
Tagline
“Believe in the Wonder”
Songs - Add
Mood
Emotional
Actors - Add
Characters
Animals
Agency
BBDO (Agency), CarlByrd&Co (Creative Agency)

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