Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact.      READ MORE

Mercedes-Benz TV Commercial, 'Plushie' [T1]

A truck pulls into a diner with a stuffed rabbit chained to its grill. The bunny lifts its head at the sound of a child's laugh as she enters the diner with her family. It struggles to free itself from its chains and treks across the snowy expanse of the parking lot. It pushes against the wind and forges the icy waters of a tire track to end up at the base of the family's Mercedes-Benz GLS equipped with 4MATIC AWD. The little girl picks up the ragged bunny and hugs it to her as it closes its eyes -- knowing it found a safe home in her arms. Mercedes says that its vehicles come equipped with 4MATIC AWD to protect everyone you hold dearest.

Advertiser Profiles
Facebook, Twitter, YouTube
Mercedes-Benz GLS
Songs - Add
Your Sweet Heart - Elijah Aaron
Actors - Add
Jon Hamm ... Voice Over Spokesperson
Merkley + Partners ... Agency, Merkley + Partners ... Creative Agency, PHD USA ... Media Agency
View All Screenshots

Media Measurement

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions
VOD/Other Impressions

Attention & Performance Analytics

Attention Score
Industry Avg. Score
Earned Online Views
Social Impressions
Engagement Rating
Spend SOV
Impressions SOV
Engagement SOV