Chipotle Mexican Grill TV Spot, 'Bee for Real'

When Chipotle asks the country's top spelling bee contestants to spell the names of chemicals used by the company's competitors, the kids struggle to even guess at the spellings. However, when asked to spell Chipotle ingredients like "avocado" and "wheat flour," the contestants immediately spell them with confidence and excitement. Chipotle invites you see a complete list of ingredients used in Chipotle dishes on the company website, insisting the only thing that's hard to spell at Chipotle is "Chipotle."