Miller Lite says sometimes you need to just read the signs. In this case, it means the neon signs hung outside a bar. The Bud Light neon burns out but the Miller Lite one stays on. The brewing company says Miller Lite has more taste, fewer calories and half the carbs of the competition.

Advertiser
Advertiser Profiles
Tagline
“Hold True”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot
Agency
WPP Group, Inc. (Agency), DDB Chicago (Creative Agency), DDB Chicago (Digital Agency), Publicis Groupe (Media Agency)

More Miller Lite Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top