Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Miller Lite TV Commercial, 'Signs'

Miller Lite says sometimes you need to just read the signs. In this case, it means the neon signs hung outside a bar. The Bug Light neon burns out but the Miller Lite one stays on. The brewing company says Miller Lite has more taste, fewer calories and half the carbs of the competition.

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Tagline
“Hold True”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
WPP Group U.S.A., Inc. (Agency), DDB Chicago (Creative Agency), DDB Chicago (Digital Agency), Publicis Groupe (Media Agency)

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