Babies and toddlers may all crawl or walk in the same direction, but they do so in very different ways. Pampers believes its Cruisers diapers adapt to each child's body with a unique 3-way fit, giving up to 12 hours of protection and allowing children to move whatever way they please.

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“#1 Choice of Hospitals, Nurses & Parents”
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Carat USA (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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