During a refreshment challenge, a man and his falcon are blindfolded and asked their opinion about which beer sounds more refreshing based on the sound of the can opening. The first can failed to draw a response when opened. When the second can is opened, it lets out a deep "Busch" sound. The falcon and the man both agree that Busch wins the challenge.

Advertiser
Advertiser Profiles
Tagline
“The Sound of Refreshment”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Gerald Downey ... Guy in flannel
Agency
Deutsch New York (Creative Agency)

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