Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Let's Move TV Commercial, 'Mom Was Here: Blackout'

Three boys sit around playing their video games and holler about the game when suddenly the power cuts out. One boy suggests a basketball game outside. As they go out to play, the mom turns the power back on, revealing that she had planned the power outage to get the boys outside and moving.

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Tagline
“Get Ideas. Get Involved. Get Going.”
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