Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T Wireless TV Commercial, 'OK Carnival' Featuring Matty Cardarople

A mother and son smile brightly in anticipation for a ride at a carnival. They notice, however, that the ride attendant is having trouble with the rickety safety bar on the ride and the mother jokingly asks if the ride is safe. After learning that the attendant assembled the ride last night and thinks he did "an okay job," the boy speaks up and asks what would happen if something went wrong. The response? "We just move to the next town." AT&T says that "okay" is not okay and encourages you to switch to its network which offers 5G Evolution technology.

Advertiser
Advertiser Profiles
Tagline
“More for Your Thing, That's Our Thing”
Songs - Add
Mood
Active
Actors - Add
Matty Cardarople ... Actor/Actress, Anthony Naylor Jr. ... Son
Agency
Omnicom Group Inc. (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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