Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Volkswagen Atlas TV Commercial, 'Hooky' [T1]

A young boy, Zach, is called from school by the principal. He waits in the office with his sister as the voice-over explains that Uncle Edward has passed away six times this year. The brother and sister wave goodbye to their principal and, once out of sight, they run toward the Volkswagen vehicle sitting outside the school and push down the seats to fit into the vehicle. The voice-over explains that the family doesn't have an Uncle Edward but that if they did he would've wanted them to go on a trip to an amusement park with their spacious car.

Advertiser
Advertiser Profiles
Tagline
“More Room Means More Fun”
Songs - Add
Mood
Funny
Actors - Add
Zakary Risinger ... Son, Cleo Fraser ... Older sister
Screenshots

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