Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fruit of the Loom TV Commercial, 'Dressing Room'

At a bridal boutique, one of the bridesmaids is having trouble getting out of her dress. As she struggles to pull the dress over her head in the fitting room, she calls for Sarah (the bride) to help her. However, the bride, followed by the other bridesmaids, is distracted by her Fruit of the Loom breathable underwear. They all admire the blue perforated undies, blowing on her to see if she can feel the breeze; even the sales clerk asks her to spin around, in awe. Still stuck in the dress, the now spectacle of a bridesmaid gets obvious advice from the bride rather than the help she needs: Don't get that dress -- it doesn't fit.

Advertiser Profiles
Tagline
“Stay Cool”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Stephanie Koenig ... bride, Deborah Baker Jr ... blonde bridesmaid, Doreene Hamilton ... seamstress in black, Jessie Lande ... bridesmaid in underwear , Meagan Holder ... Bridesmaid in pink sweater
Production
Amber Peña ... Producer, Dan Corken ... Producer, Jonathan Krisel ... Director, Ramon Nuñez ... Producer
Agency
Crispin Porter & Bogusky (Agency), Crispin Porter & Bogusky (Creative Agency), Crispin Porter & Bogusky (Media Agency), Caviar (Production Company)

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