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McDonald's TV Spot, 'Commitment'

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on NBC during Rio Olympics

on NBC during Rio Olympics

60s   Active

Actors: Adi Jaffe, Anthony Dorris

Products: Big Mac

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About this Commercial

Description
If it's important to you, then McDonald's wants to know about it. McDonald's is renewing its commitment toward providing customers with real food without any preservatives, colors or hormones. This includes Happy Meals with milk that came from cows not treated with rBST and fresh fruit that serve as healthy, alternative meal options. The commitment also goes to 100-percent beef and chicken breast filet used in burgers and sandwiches. The company's vision goes as far as seeking other, more sustainable food options to serve on the menu in the future. But, most importantly, McDonald's feels passionate about its food and the belief that simple is better.
Advertiser
McDonald's
   Spend Rank: 13    Airing Rank: 75
Ad URL
http://www.mcdonalds.com/philosophy
Mood
Active
Tagline
“I'm Lovin' It”
Screenshots
  • McDonald's TV Spot, 'Commitment' - Thumbnail 1
  • McDonald's TV Spot, 'Commitment' - Thumbnail 2
  • McDonald's TV Spot, 'Commitment' - Thumbnail 3
  • McDonald's TV Spot, 'Commitment' - Thumbnail 4
  • McDonald's TV Spot, 'Commitment' - Thumbnail 5
  • McDonald's TV Spot, 'Commitment' - Thumbnail 6
  • McDonald's TV Spot, 'Commitment' - Thumbnail 7
  • McDonald's TV Spot, 'Commitment' - Thumbnail 8
  • McDonald's TV Spot, 'Commitment' - Thumbnail 9

Screenshots

McDonald's TV Spot, 'Commitment' - Screenshot 1
McDonald's TV Spot, 'Commitment' - Screenshot 2
McDonald's TV Spot, 'Commitment' - Screenshot 3
McDonald's TV Spot, 'Commitment' - Screenshot 4
McDonald's TV Spot, 'Commitment' - Screenshot 5
McDonald's TV Spot, 'Commitment' - Screenshot 6
McDonald's TV Spot, 'Commitment' - Screenshot 7
McDonald's TV Spot, 'Commitment' - Screenshot 8
McDonald's TV Spot, 'Commitment' - Screenshot 9

People, Places & Things

Actors
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Adi Jaffe - Expert Adi Jaffe
Expert - Plays father with glasses
Anthony Dorris - Actor/Actress Anthony Dorris
Actor/Actress - Plays dad with girl in record store
Mo Gallini - Actor/Actress Mo Gallini
Actor/Actress - Plays mechanic on left
Ray Grady - Comedian Ray Grady
Comedian - Plays mechanic on the right
Vince Brocato - Actor/Actress Vince Brocato
Actor/Actress - Plays senior man with bow tie and glasses
Characters
Kids (Character)

Products

Featured Products
McDonald's Big Mac
Restaurants / Quick Serve / Burgers
McDonald's Egg McMuffin
Restaurants / Quick Serve / Breakfast
McDonald's Happy Meal
Restaurants / Quick Serve / Kids Meal
McDonald's Filet-O-Fish
Restaurants / Quick Serve / Sandwiches
McDonald's French Fries
Restaurants / Quick Serve / Fries & Sides

Commercial Airing Data

NBC NBC
Rio Olympics Rio Olympics
Number of Versions
4
National Airings
427
Spot Spend Rank
210

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McDonald's TV Spot, 'Commitment'

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