Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'Son'

This father wants to get a new Apple iPhone 6s for his son, to which the AT&T girl, Lily, replies the store has it and that he can get 50 percent more data. This is good news to the dad because his son goes through data like crazy. Just in time, his family drops by and we notice that the son is in fact a baby. How he goes through all the data like crazy like the dad says, one has no idea. Apparently, the son watches a lot of football games, too. According to the father, what's weird about the whole situation is the idea of his baby talking.

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Get and iPhone 6s and get 15GB of data for the price of 10
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