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Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Expedia TV Commercial, 'Connections'

A woman rushes through a crowded airport to try to make her flight. A same-sex couple introduces their adopted baby to the grandparents. A man rides the back of a motorcycle while giving directions to his new destination. A traveler steps inside a mosque to take in the breathtaking scenery and moments of silence. Expedia knows traveling is all about making different kinds of connections. That's why their service helps you stay connected, wherever you are.

iSpot Review — June 18, 2015

Expedia explores the deeper reasons behind why we travel in their "Connections" ad. "Connections" is refreshingly subdued for a travel commercial. There are no tropical resorts with umbrella-filled drinks, no YOLO messaging that you better get out there and experience life. Just a beautiful spot about meeting and connecting with people you would otherwise never have the opportunity to. 

The ad is based on the insight that traveling is all about connections. Connecting with a new person, place or experience is the basis of every trip. But, in order to have those experiences, you have to first do the boring stuff like catching your flight and finding your hotel.  Expedia helps you make the travel connections that lead to personal connections.

Some of Expedia's previous advertising has touched on how their services are like a travel companion. Here, it's taken a step further and shows how Expedia makes incredible moments possible. The actual Expedia product is very subtly slipped into the spot. The focus is on showing the incredible travel moments, with a just a couple instances where it's made clear they're being made possible by Expedia. In this case, that's more than enough for this inspiring and highly original spot.



Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
John Henry Richardson ... Man in mosque, Mark Cirillo ... Man in red sweater, Shyaam Karra ... Man walking through Angkor Wat
Characters
Agency
180LA (Agency), 180LA (Creative Agency), Razorfish (Digital Agency)

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