Expedia TV Commercial, 'Connections'
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A woman rushes through a crowded airport to try to make her flight. A same-sex couple introduces their adopted baby to the grandparents. A man rides the back of a motorcycle while giving directions to his new destination. A traveler steps inside a mosque to take in the breathtaking scenery and moments of silence. Expedia knows traveling is all about making different kinds of connections. That's why their service helps you stay connected, wherever you are.
iSpot Review - June 18, 2015
Expedia explores the deeper reasons behind why we travel in their "Connections" ad. "Connections" is refreshingly subdued for a travel commercial. There are no tropical resorts with umbrella-filled drinks, no YOLO messaging that you better get out there and experience life. Just a beautiful spot about meeting and connecting with people you would otherwise never have the opportunity to.
The ad is based on the insight that traveling is all about connections. Connecting with a new person, place or experience is the basis of every trip. But, in order to have those experiences, you have to first do the boring stuff like catching your flight and finding your hotel. Expedia helps you make the travel connections that lead to personal connections.
Some of Expedia's previous advertising has touched on how their services are like a travel companion. Here, it's taken a step further and shows how Expedia makes incredible moments possible. The actual Expedia product is very subtly slipped into the spot. The focus is on showing the incredible travel moments, with a just a couple instances where it's made clear they're being made possible by Expedia. In this case, that's more than enough for this inspiring and highly original spot.
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- John Henry Richardson ... Man in mosque, Mark Cirillo ... Man in red sweater, Shyaam Karra ... Man walking through Angkor Wat
- 180LA ... Agency, 180LA ... Creative Agency, Razorfish ... Digital Agency, Publicis ... Media Agency