General Mills TV Spot, 'Star Wars: The Force Awakens: Who Took the Decals?'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A boy dressed as Poe Dameron from "Star Wars: The Force Awakens" walks into his sister's bedroom. She is dressed as Rey. With a box of Cheerios in his hands, he asks her if she took the "Star Wars" glow in the dark decal that was supposed to be a special prize in the cereal box again. She giggles and says she did not, but her brother taps the light switch to reveal her walls are plastered with the decals. She cracks up and falls back on her bed.

Published
January 04, 2016
Advertiser
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Cheerios Multi Grain, Cinnamon Toast Crunch, Cheerios Original, Lucasfilm Star Wars: Episode VII: The Force Awakens, Cookie Crisp
Songs - Add
None have been identified for this spot
Mood
Active
Movies
Star Wars: The Force Awakens
Actors - Add
Ella Jane Rossman ... Kira Rey
Characters
BB-8, C-3PO, Captain Phasma, Chewbacca, Kylo Ren, R2-D2, Stormtroopers
Agency
Publicis ... Agency, Saatchi & Saatchi ... Creative Agency, Mindshare ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots