Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'Star Wars: The Force Awakens: Who Took the Decals?'

A boy dressed as Poe Dameron from "Star Wars: The Force Awakens" walks into his sister's bedroom. She is dressed as Rey. With a box of Cheerios in his hands, he asks her if she took the "Star Wars" glow in the dark decal that was supposed to be a special prize in the cereal box again. She giggles and says she did not, but her brother taps the light switch to reveal her walls are plastered with the decals. She cracks up and falls back on her bed.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
Ella Jane Rossman ... Kira Rey
Agency
Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)

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