General Mills TV Spot, 'Star Wars: The Force Awakens: Who Took the Decals?'

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A boy dressed as Poe Dameron from "Star Wars: The Force Awakens" walks into his sister's bedroom. She is dressed as Rey. With a box of Cheerios in his hands, he asks her if she took the "Star Wars" glow in the dark decal that was supposed to be a special prize in the cereal box again. She giggles and says she did not, but her brother taps the light switch to reveal her walls are plastered with the decals. She cracks up and falls back on her bed.

January 04, 2016
General Mills
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Cheerios Multi Grain, Cinnamon Toast Crunch, Cheerios Original, Lucasfilm Star Wars: Episode VII: The Force Awakens, Cookie Crisp
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None have been identified for this spot
Star Wars: The Force Awakens
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Ella Jane Rossman ... Kira Rey
BB-8, C-3PO, Captain Phasma, Chewbacca, Kylo Ren, R2-D2, Stormtroopers
Publicis ... Agency, Saatchi & Saatchi ... Creative Agency, Mindshare ... Media Agency

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