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Xerox TV Commercial, 'Xerox & Brother Dominic: Together They Set the Page Free'

Xerox pays homage to its iconic Super Bowl XI spot from 1977 by revealing an updated approach to Brother Dominic's 500-copy dilemma. After the monk finishes the painstaking task of transcribing an entire manuscript, his superiors request 500 more copies, translated into 35 different languages, which are personalized and shared across all seven continents. With not much time to spare, he rushes to the Monastery print shop, scans his ID card, and with the push of a button, is able to securely share it with hundreds of brothers and sisters around the world, on every digital device, and even on a mug.

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“Set the Page Free”
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Y&R New York ... Creative Agency, Wavemaker ... Media Agency
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