Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Verizon TV Commercial, 'A Better Network: Backup Quarterback Luke McCown'

Backup quarterback Luke McCown of the New Orleans Saints, is walking by a railroad when he sees a reception tower. Verizon has backup generators for their towers, so it naturally makes Luke McCown wonder why they don't regularly use those backup generators. He speaks that if given the chance, those generators could really shine.

Advertiser
Advertiser Profiles
Tagline
“Better Matters.”
Songs - Add
Mood
Funny
Actors - Add
Luke McCown ... Athlete, Catherine Keener ... Voice Over)
Agency
Wieden+Kennedy Portland (Agency), Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)
Screenshots

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