Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Verizon TV Commercial, 'A Better Network as Explained by Star Wars'

Verizon uses characters from the upcoming film, "Star Wars: Episode VII - The Force Awakens," to illustrate its 4G network. Chewbacca and BB-8 hide in a small inlet to keep out of sight of Stormtroopers. The wookiee is standing at the ready with a blaster while his little droid companion downloads data from the ship's main computer. However, the download speed slows to a crawl after only a short period of time, much like how phone companies slow down data speeds after only a gigabyte of usage. The delay causes the Stormtroopers to notice the rebels' presence, and Chewbacca is forced to engage in a firefight with the Imperial troops.

Advertiser
Advertiser Profiles
Tagline
“Better Matters.”
Mood
Active
Actors - Add
Catherine Keener ... Voice Over)
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)

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