Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fruit of the Loom Breathable Underwear TV Commercial, 'Wind Tunnel'

It's only fitting that Fruit of the Loom's Breathable Underwear has a cool name considering that it was tested in a wind tunnel. After throwing out a few names and getting a few suggestions from other workers in the office, the building janitor throws his input on calling it what it is, breathable underwear. He is promptly ignored until a viable option, "Breezy fo' Sheezy" is selected. Well, not really, it turns out the janitor had the right idea all along.

Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
Jeremy Walker ... man in blue tie, Brian Stepanek ... Janitor, Carolyn Hennesy ... red head woman, Casey Feigh ... guy wearing glasses
Agency
The Richards Group, Inc. (Agency), Crispin Porter & Bogusky (Creative Agency), Crispin Porter & Bogusky (Media Agency)

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