It's only fitting that Fruit of the Loom's Breathable Underwear has a cool name considering that it was tested in a wind tunnel. After throwing out a few names and getting a few suggestions from other workers in the office, the building janitor throws his input on calling it what it is, breathable underwear. He is promptly ignored until a viable option, "Breezy fo' Sheezy" is selected. Well, not really, it turns out the janitor had the right idea all along.

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None have been identified for this spot
Mood
Active
Actors - Add
Jeremy Walker ... man in blue tie, Brian Stepanek ... Janitor, Carolyn Hennesy ... red head woman, Casey Feigh ... guy wearing glasses
Agency
The Richards Group, Inc. (Agency), Crispin Porter + Bogusky (Creative Agency), Crispin Porter + Bogusky (Media Agency)

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