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Fruit of the Loom Breathable Underwear TV Spot, 'Wind Tunnel'

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It's only fitting that Fruit of the Loom's Breathable Underwear has a cool name considering that it was tested in a wind tunnel. After throwing out a few names and getting a few suggestions from other workers in the office, the building janitor throws his input on calling it what it is, breathable underwear. He is promptly ignored until a viable option, "Breezy fo' Sheezy" is selected. Well, not really, it turns out the janitor had the right idea all along.

May 22, 2016
Fruit of the Loom
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Fruit of the Loom Breathable Boxer Briefs
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Jeremy S. Walker ... man in blue tie, Brian Stepanek ... Janitor, Carolyn Hennesy ... red head woman, Casey Feigh ... guy wearing glasses
TRG ... Agency, Crispin Porter Bogusky ... Creative Agency, Crispin Porter Bogusky ... Media Agency

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