Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fruit of the Loom Stay-Tucked Crew TV Commercial, 'Test'

A Fruit of the Loom crew test is in progress where a man is told to do a wide range of things while wearing the new Stay-Tucked Crew shirt. These things include being a kitten hanging from a tree, acting as a plumber fixing the pipes, doing the limbo with no limbo stick actually around, trying to reach for an invisible balloon that's floating away and doing the robot followed by the "Walker Texas Ranger" -- the man does a roundhouse kick, nearly knocking out the Fruit of the Loom employee next to him. It seems like the test is going well.

Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
A.J. Castro ... Fruit of the loom Boss crossing legs, Damian Washington ... Man keeping notes, Daniel R. Wolfe ... T-Shirt Guy, Sean Harmon ... Walker Texas Ranger intern, Zabeth Russell ... Woman in blue sweater
Agency
The Richards Group, Inc. (Agency), Crispin Porter & Bogusky (Creative Agency), Crispin Porter & Bogusky (Media Agency)

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