Samuel Adams defines "hops" as the soul of craft beer. The differences in hops are illustrated with the help of a chalkboard; American hops are compared to a lumberjack chopping grapefruit, with pine and citrus flavors. German hops are described as a beautiful bouquet with thorns, both floral and spicy. English hops are mentioned as being earthy and delicate, equivalent to a beer-lovers cup of tea. Samuel Adams insists that whatever hops you like, it's crafting a beer for you.

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