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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
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Earned Online Views
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Nike TV Commercial, 'Come Out of Nowhere' Featuring LeBron James
These kids face a lot of doubt growing up, but they are strong. The girls play basketball with the boys, the little one takes the ball from the big ones and stars rise up above the rest. These kids come out of nowhere -- one of them grew up to be LeBron James.
Advertiser
Tagline
“Come Out of Nowhere”
Songs
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Mood
Emotional
Actors
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AJ Hudson ... Smallest boy in 3 on 3 game (wearing light color shirt), LeBron James ... Athlete, Ashlee Brian ... Man in "Shuttle 23 Central" jersey who gets the ball, Brandon Brown ... wearing #8 Jersey, Brandon Umansky ... brunette boy in black jersey to left of center, Cris D'Annunzio ... immigration officer, Ernest Shalubin ... guy at the airport handing ticket to employee, Michael Hardy ... Adult street basketball player in scene where kid passes ball, Moni Akiwowo ... girl teammate yelling, "Come on! Take the shot!", Oliver Shand ... Kid on bleachers, Rickey Eugene Brown ... Man who gets shot blocked, Trint Williams ... Guy with cut off shirt playing basketball, Zaccheus Gaines ... Guy who walks as the younger Lebron James
Production
Mark Romanek ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), Anonymous (Production Company)
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