Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'Spy: It's What You Do'

In what appears to be a scene from an action-adventure movie, a spy is chased up to a roof by a group of men and a helicopter. His phone rings, and he answers it thinking it is his partner. He is caught off-guard when he realizes it's his mother calling. He fights off the bad guys while trying to finish a conversation about squirrels in the attic. GEICO agrees that moms call at the worst times, it's what they do.

Advertiser
Advertiser Profiles
Tagline
“It's What You Do.”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Cindy Drummond ... Mom, Marsh Mokhtari ... Spy, Micah Fitzgerald ... Main bad guy who gets punched first
Production
Helena Lee ... Producer, Wayne McClammy ... Director
Animals
Agency
The Martin Agency (Agency), Hungry Man (Production Company)

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