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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
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Engagement

About GEICO TV Commercial, 'Operation: It's What You Do'

EMT's and nurses rush a patient on a gurney through the hospital and into trauma unit Number Five for surgery. The patient has multiple foreign objects in his body and the surgeon makes a move to try and remove them. Every time he tries, however, a buzz sound is heard and the patient's nose lights up red. As it turns out, the patient is the guy from the Operation game. When you're that guy, you get operated on -- It's what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO.

iSpot Review — August 20, 2015

Geico serves us a friendly, humble reminder that even the steadiest of hands have difficulty with the classic board game - Operation. In this 30-second commercial where a busy hospital scene is being depicted, a gurney commands the attention of viewers as it is rushed through the hallways with several nurses and EMTs in motion. Geico does its best to mask its intentions as it usually does while drumming up something intense.

By using a character from a board game created in the 1960s, Geico drums up the nostalgia of those who have taken up a pair of tweezers in an attempt to save Cavity Sam, the patient getting operated on. No further reminders were needed once that red light bulb lit up with the shocking noise that follows. Even the collective burst of frustration let out by the surgeon is something people old enough that played the game know all too well.

Geico's "It's What You Do" campaign is simple and straightforward, which also explains why they've been successful with responses generally in the positive. But as simple as the campaign is, replicating success for pushing one selling point over and over is difficult, and in Geico's case, telling viewers to switch over for 15% savings in so many different ways is no easy task. But with a little assistance from game maker company Milton Bradley, this commercial is another success for both The Martin Agency and Geico.



Advertiser
Advertiser Profiles
Tagline
“It's What You Do”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Katie Roberts ... Nurse in multicolors surgical hat, Raquel Bell ... brunette female paramedic
Production
Dave Bernstein ... Director, Jared Thomas ... Director, Wayne McClammy ... Director
Agency
The Martin Agency (Agency), Hungry Man (Production Company)
Screenshots

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