Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'College Football: Armchair' Featuring Bo Jackson

At Bo Jackson's house, Roger Staubach and Ron Dayne compete to see who is the better armchair quarterback for the Strongest of the Strong Challenge. Kirk Herbstreit drops by to judge. Ron Dayne gives a strong analysis, but Roger Staubach's nap move lands him first place.

Advertiser
Advertiser Profiles
Tagline
“Mobilizing Your World.”
Songs - Add
Mood
Funny
Actors - Add
Bo Jackson ... Athlete, Kirk Herbstreit ... TV Personality, Roger Staubach ... Athlete, Ron Dayne ... Athlete
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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