Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About State Farm TV Commercial, 'Following' Song by Joy Williams

A man going through his daily routine is continually beset by thoughts of all the world's people and animals in need of help. Whether he's riding the subway, browsing Facebook, watching TV or just strolling down the sidewalk, he is followed by the specters of dogs looking for a home, veterans who need support, students lacking educational opportunities and polar bears threatened by the changing climate. The man realizes that there are some problems that can't be fixed by liking a page on Facebook. Eventually, he finds himself in front of a youth outreach center and decides to alleviate the "weight of caring" by going inside and lending his assistance. State Farm urges people to look for ways to volunteer in their communities at its Neighborhood of Good website.

Advertiser
Advertiser Profiles
Tagline
“Here to Help Life Go Right.”
Mood
Emotional
Actors - Add
Jonney Ahmanson ... Man being followed
Agency
DDB (Agency)

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