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Samuel Adams Summer Ale TV Spot, 'Hazy'

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Samuel Adams uses chalk drawings to illustrate why the its Summer Ale is "hazy." Proteins left behind from the wheat used to make the beer give the liquid an opaque look. The brewery says it adds lemon peel and "grains of paradise" to make the quaff taste like a summer day, "or a summer night."

Published
May 02, 2016
Advertiser
Samuel Adams
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Samuel Adams Summer Ale
Tagline
“For the Love of Beer”
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Mood
Active
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Agency
Hearts & Science ... Media Agency

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