Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Esurance Super Bowl 2016 TV Commercial, 'Pass It On Sweepstakes'
A football made out of money is kicked off into the distance, crashing onto a couple's table at a diner and spilling hot coffee all over a man's lap. The money ball keeps getting passed around to different folk, like a man getting out of the shower, a scientist in a hazmat suit handling dangerous chemicals and a man on a riding mower -- all of whom decide to "pass it on." As part of the Pass It On Sweepstakes, Esurance is giving away more than $1 million to people who retweet messages from its official Twitter handle throughout Super Bowl 50. Winners will be selected in real time during each quarter of the Big Game.
Advertiser
Promotions
Pass It On Sweepstakes (expires: 02/08/2016)
Tagline
“Insurance for the Modern World”
Songs
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Mood
Funny
Hashtag
Super Bowl Commercial
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors
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Jen Tullock ... Server holding coffee pot, John Krasinski ... Voice Over)
Agency
Leo Burnett (Agency), Leo Burnett (Creative Agency)
Screenshots
More Esurance Commercials
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