Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Wendy's TV Commercial, 'Where's the Beef From?'

In a reference to Wendy's iconic Super Bowl commercial, "Where's the Beef?," the company has a woman use Google to ask the same question...but it means something entirely different now. Wendy's says some restaurants use beef from as far away as Australia--which begs some Aussie football players to ask, "What's wrong with Australia?" (Answer: "Nothing, mate!")--in their beef patties. In contrast, Wendy's says they only use 100% North American ground beef. The never-frozen beef equals a tally for "the guys without cool accents," and an American rancher pushes a bag of Wendy's food to the girl who Googled the initial question.

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Songs - Add
Mood
Funny
Actors - Add
Devan Long ... Bearded Rugby Player
Agency
VML (Agency), VML (Creative Agency), VML (Digital Agency)

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