Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Axe Super Bowl 2016 TV Commercial, 'Find Your Magic'

Axe challenges traditional ideas of masculinity and celebrates individuality in the extended version of its 30-second Super Bowl 50 commercial. The narrator declares that a six pack isn't what makes us stand out. Desirable traits are what make people unique. If you've got the nose, suit, moves or even those heels, flaunt it. Whether you love books, beards or kittens, it's whatever you're into. You've got your thing, Axe says -- work it.

Advertiser
Advertiser Profiles
Tagline
“Find Your Magic.”
Songs - Add
Mood
Funny
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
None have been identified for this spot
Agency
BBH (Agency), 72andSunny (Creative Agency), MindShare (Media Agency)

More Axe Commercials


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