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Axe Super Bowl 2016 TV Commercial, 'Find Your Magic'

Axe challenges traditional ideas of masculinity and celebrates individuality in the extended version of its 30-second Super Bowl 50 commercial. The narrator declares that a six pack isn't what makes us stand out. Desirable traits are what make people unique. If you've got the nose, suit, moves or even those heels, flaunt it. Whether you love books, beards or kittens, it's whatever you're into. You've got your thing, Axe says -- work it.

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Axe Dark Temptation Deodorant Body Spray, Axe Hair Care Clean Cut Pomade, Axe Night Antiperspirant Stick, Axe Night Antiperspirant Dry Spray, Axe Gold Temptation Fragrance
“Find Your Magic.”
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None have been identified for this spot
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
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None have been identified for this spot.
BBH ... Agency, 72andSunny ... Creative Agency, Mindshare ... Media Agency
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