Axe challenges traditional ideas of masculinity and celebrates individuality in the extended version of its 30-second Super Bowl 50 commercial. The narrator declares that a six pack isn't what makes us stand out. Desirable traits are what make people unique. If you've got the nose, suit, moves or even those heels, flaunt it. Whether you love books, beards or kittens, it's whatever you're into. You've got your thing, Axe says -- work it.