Crown Royal believes showing a little generosity can demonstrate who you are as a person without asking for anything in return. Through clips of friendly conversations with strangers, barbecues with loved ones and a recently elected official receiving a whiskey toast, Crown Royal demonstrates the joy brought to those who live generously.

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Tagline
“Live Generously, and Life Will Treat You Royally”
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Active
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Anomaly New York (Creative Agency)

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