Crown Royal believes wealth isn't about money and cars and things. As Anthony Ramos, "the guy who's got it all," heads out of a liquor store, he stops to help out the owner of Ms. Pak's Deli with a hanging plant. Then, he spots a couple of guys on a nearby stoop and swings by to get the daily news before arriving at his next destination: his mom's house. She has cooked him his favorite meal and they hold up glasses of Crown Royal as he toasts to the greatest mom in the world. The Canadian whisky brand says if you live generously, life will treat you royally.