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Data is based on life of ad, unless indicated otherwise
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
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About Subway TV Commercial, 'Star Wars: The Force Awakens: The Fans Are Strong'
At a local Subway, Star Wars cosplayers are gathered in full costume with Mos Eisley's Cantina song playing in the restaurant. A couple, not dressed in Star Wars attire, enters the restaurant only to have the music come to a stop with everyone staring at the couple. Not wanting any problems, the girl slides back her coat revealing a blue lightsaber at her side. Darth Vader nods his head in approval and the Subway-turned-cantina gets back to swinging.
Advertiser
Promotions
Use the Subway mobile app for a chance at Star Wars and food prizes (expires: 12/31/2015)
Tagline
“The Fans Are Strong Here”
Songs
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Actors
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None have been identified for this spot
Characters
Agency
BBDO (Agency), Dentsu Aegis Network (Creative Agency), Dentsu Aegis Network (Media Agency)
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