Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dos Equis TV Commercial, 'Meet the New Most Interesting Man in the World'

As a Dos Equis commercial plays on an old TV, a bartender looks at his only customer and wonders aloud if there will ever be anyone as interesting as the Dos Equis Most Interesting Man. Little does he know, this customer lives an exciting life of daring adventures every day. Dos Equis introduces the new Most Interesting Man in the World.

Advertiser
Advertiser Profiles
Tagline
“#StayThirsty”
Mood
Funny
Actors - Add
Augustin Legrand ... The Most Interesting Man in the World
Production
Hoyte Van Hoytema ... Director of Photography, Rani Melendez ... Producer, TRAKTOR ... Director
Agency
Havas Worldwide (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency), TRAKTOR (Production Company)

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