Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NBA TV Commercial, 'This Is Why We Play: Anthem'

NBA presents its "This Is Why We Play" campaign, showing clips from previous games featuring top basketball players like Oklahoma City Thunder player Kevin Durant, Stephen Curry of the Golden State Warriors and former New York Knicks player Willis Reed. Aside from these athletes who have made passes, shot hoops and become game changers, we see kids doing the same whether they're in wheelchairs or out in the snow. As fans cheer and coaches lend motivational words, the teammates aim to achieve dreams both on and off the court.


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