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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
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About PlayStation 4 TV Commercial, 'Friendly Competition' Song by Daft Punk

Are you ready for some friendly competition? PlayStation 4 brings you all the action and challenges to face when you play Sony video games. Jump in and enjoy the ride when you play on your PlayStation 4.

iSpot Review — November 7, 2014

Two real-world friends live out their online gaming fantasies. In this ad, PlayStation 4 gives us multiple worlds with myriad ways for the friends to escape into their video games.

In a new take on the successful formula first used in "Perfect Day," the brand portrays two friends hanging on the court; but, in reality, it seems they're playing a video game, as Kevin Durant quickly makes a CGI appearance.

The live action quickly moves the two friends into a literal cliff hanger, only to be dropped onto a bullet-laced battlefield. It's only a few short action shots and pithy quips from the two friends before their racing four-wheelers transform into hover bikes gliding over top of a Destiny inspired landscape.

From NBA-level realism, to trigger-happy action, to massive first-person fantasies, our two friends live out the action that PlayStation 4 promises. The creative idea works so well because gamers so easily imagine themselves in place of the two adventuring actors.

Advertiser
Advertiser Profiles
Tagline
“Greatness Awaits”
Mood
Active
Production
Jonathan Barenboim ... Director
Animals
Agency
MOFILM (Agency), Don't Panic Productions (Production Company)

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