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About PlayStation 4 TV Commercial, 'Friendly Competition' Song by Daft Punk
Are you ready for some friendly competition? PlayStation 4 brings you all the action and challenges to face when you play Sony video games. Jump in and enjoy the ride when you play on your PlayStation 4.
iSpot Review — November 7, 2014
Two real-world friends live out their online gaming fantasies. In this ad, PlayStation 4 gives us multiple worlds with myriad ways for the friends to escape into their video games.In a new take on the successful formula first used in "Perfect Day," the brand portrays two friends hanging on the court; but, in reality, it seems they're playing a video game, as Kevin Durant quickly makes a CGI appearance.
The live action quickly moves the two friends into a literal cliff hanger, only to be dropped onto a bullet-laced battlefield. It's only a few short action shots and pithy quips from the two friends before their racing four-wheelers transform into hover bikes gliding over top of a Destiny inspired landscape.
From NBA-level realism, to trigger-happy action, to massive first-person fantasies, our two friends live out the action that PlayStation 4 promises. The creative idea works so well because gamers so easily imagine themselves in place of the two adventuring actors.
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Tagline
“Greatness Awaits”
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Production
Jonathan Barenboim ... Director
Animals
Agency
MOFILM (Agency), Don't Panic Productions (Production Company)
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