Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Star Wars Kraft Macaroni & Cheese TV Commercial, 'Can't Play'

Toys are meant to be played with and Kraft Macaroni & Cheese is usually something you eat, but when a father shows his son a room filled with his beloved "Star Wars" collectibles, we learn that is debatable. The son begins picking up each item and his father gingerly, and quickly, takes it away and places it back on the shelf, explaining that he doesn't play with the boxed toys and that the Star Wars Mac & Cheese is not for eating. When the realization sets in, the son proclaims it's a room of lies.

Advertiser Profiles
Tagline
“You Know You Love It.”
Songs - Add
Mood
Funny
Actors - Add
Benjamin Plessala ... Son, Lenny Jacobson ... Father
Characters
Production
Eric Steelberg ... Director of Photography, Hank Perlman ... Director
Agency
CP+B (Creative Agency), Hungry Man (Production Company)
Screenshots

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