Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Star Wars Kraft Macaroni & Cheese TV Commercial, 'Great Disturbance'

A father brings his son into a room filled with 'Star Wars" toys. The son, naturally, wonders why everything is in boxes. His dad tells him because they are all collectibles, including the Star Wars Kraft Macaroni & Cheese. There's a great disturbance in the force when the son points out that mom made a box of the Star Wars Mac and Cheese for dinner last night. And, the dad cries out, "Leia!"

Advertiser Profiles
Tagline
“You Know You Love It.”
Songs - Add
Mood
Funny
Actors - Add
Agency
Crispin Porter & Bogusky (Creative Agency)
Screenshots

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