A pair of friends unpack the groceries, but there's a special hole behind the cupboard for the King's Hawaiian rolls to keep them from disappearing too quickly. On the other side of the wall, their children revel in the magical clock that's always full of King's Hawaiian rolls -- just watch out for that hand! See this commercial and others during Super Bowl LI on Feb. 5, 2017.

Advertiser Profiles
Tagline
“Irresistible Since 1950”
Songs - Add
None have been identified for this spot
Mood
Active
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Pierce Minor ... dad wearing the glasses, Brock Brenner ... Son with curly hair
Production
Mike Bigelow ... Director
Agency
Levit Agency (Agency), Gartner (Production Company)

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