Inside a Jet.com laboratory, an employee (Craig) explains to a woman how shopping at Jet.com works. When shoppers add an item to their cart, it automatically shrinks the price of other products. This notion quite literally blows her mind and purple smoke disperses from her hollowed out head. Then, everything begins to go awry at the lab as the laser gun that shrunk the prices begins to uncontrollably shoot laser beams around the room. It shrinks the woman's ear, an employee's face and Craig's shirt, revealing a dolphin tattoo above his belly button.