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Blue Moon TV Commercial, 'Something's Brewing: Keith Villa'

Anything is possible when an idea is brewing. In Blue Moon Brewmaster Keith Villa's imagination, he thinks of where he has been and where he is going. While he is talking about his ideas, a version of Belgium modeled out of paper is peppered with real elements like street lights. When the city pops to real life, oranges fall from the sky like rain as Villa says his idea -- Blue Moon's Belgian White -- has flavors of orange peel and coriander.

Blue Moon
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Blue Moon Belgian White
“Something's Brewing.”
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Keith Villa ... Expert, Andrew Heder ... guy at bar with Keith Villa, James James ... Guy catching orange, Toni Smith ... Woman with umbrella
Venables Bell & Partners ... Creative Agency
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