A safe driver is rewarded with Nationwide Insurance's Vanishing Deductible policy. Just watch how quickly the Benjamins pile up!
iSpot Review — July 8, 2015
Waiting through the Ben Franklin
set-up is worth the Benjamins punchline in this TV commercial from Nationwide.
More precisely, 'stopping short' to save Benjamins is a fun gag that works on
many levels for a TV fan.
The opening relies on the engaging
nature of curiosity. We want to see what Ben Franklin is doing in the car. We
want to see why he is multiplying. The execution of this set-up is relatively standard
fare, so the curiosity conceit has to do the heavy lifting to engage viewers.
Again, for those that see the ad
through to the end, the gag to close is worth it. All this without mentioning
the tried and true cute play to end. In the road, there are adorable little
duckies to coo over.