Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Nationwide Insurance TV Commercial, 'Benjamins'

A safe driver is rewarded with Nationwide Insurance's Vanishing Deductible policy. Just watch how quickly the Benjamins pile up!

iSpot Review — July 8, 2015

Waiting through the Ben Franklin set-up is worth the Benjamins punchline in this TV commercial from Nationwide. More precisely, 'stopping short' to save Benjamins is a fun gag that works on many levels for a TV fan.

The opening relies on the engaging nature of curiosity. We want to see what Ben Franklin is doing in the car. We want to see why he is multiplying. The execution of this set-up is relatively standard fare, so the curiosity conceit has to do the heavy lifting to engage viewers.

Again, for those that see the ad through to the end, the gag to close is worth it. All this without mentioning the tried and true cute play to end. In the road, there are adorable little duckies to coo over.



Advertiser Profiles
Tagline
“Nationwide Is On Your Side”
Phone
877-NATIONWIDE
Mood
Active
Actors - Add
Amy Rosoff ... Driver, Benjamin Franklin , Julia Roberts ... Voice Over), Paul V. Ames ... Benjamin Franklin
Agency
McKinney (Agency), Universal McCann (Media Agency)

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