Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
Goldman Sachs to Invest $325M into iSpot.tv to Accelerate Modern TV Measurement Currencies. Read More>

Buick Regal GS TV Spot, 'Feeding TIme'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A baby cries when his mother tries to feed him, even when she makes airplane or train noises. He'll only eat when his dad imitates the smooth sound of the Buick Regal GS.

iSpot Review - July 8, 2015

Dad gets to be a hero, Mom gets to joke (and gush) over her man and baby, and everyone gets a taste of Buick's vroom-vroom-vroom in this TV commercial for the GS Regal.

It's nothing much we haven't seen before. Advertisers might be guilty of dipping to the cute baby, well, a few too many times in the name of engaging creative, but when it fits so strategically with the brand's messaging and targeting, you can't fault the agency for going for the cute factor.

What works so creatively well in this spot is how it delivers the emotional resonance of a dad, his interests, and their unique place in a happy functioning family. Sure, Father can get uber-focused on his car and spend too much time imagining himself on a raceway; but it helps him provide for his child and entertains the family along the way.

Buick's hope is that it has branded the commercial well-enough that dads and moms, who were moved by the ad, will remember the Regal when they start to think about their next car purchase.

Published
January 03, 2014
Advertiser
Buick
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2012 Buick Regal GS
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Courtney Cole Fendley ... The mom, Joshua Snyder ... Dad
Characters
Babies
Agency
Engage M-1 ... Agency, Carat ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots