Track athletes are sprinting, hurdling and triple jumping through New York City while passing along a virtual Olympic torch on their Samsung Galaxy S III phones. The torch finally illuminates a huge screen in Times Square, sharing the Olympic spirit with the crowds.

Advertiser
Advertiser Profiles
Mood
Active
Scene Location
New York City, NY
Available At
Events & Venues
2012 London Olympics Jul 27, 2012 - Aug 12, 2012 at Olympic Stadium
Actors - Add
Carmelo Anthony ... Athlete
Agency
72andSunny (Agency), MWWPR (Creative Agency), R/GA (Digital Agency), Starcom (Media Agency)

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