Two guys go to see a fortune teller about the upcoming game. One of them is losing his job soon, but Melo is coming through in the clutch.
iSpot Review — July 8, 2015
Lest you forget that fan is short
for fanatic, there will always be sneaker commercials to remind you of just how
far sports nuts will go for 'their' team.
Jordan takes this idea and puts
two fans in a fortune teller's shop. The particularly anxious fan is every fan
who wants news on his team and the night's game. All the while, the mysterious lady of fortune
provides only cloudy images of snappy sneakers and court action.
The creative conceit is intended
to be funny enough to keep you engaged and relatable enough to keep you
emotional. This is all so the brand can tell you to just relax, "It's
Celebrities, particular sports celebrities, can be polarizing figures, so it is worth considering how well this creative will play in various markets.