An Arby's chef stands in front of a white marble counter. He pushes a button and the Reuben slowly rises from underneath the counter. The narrator says this Reuben, filled with double corned beef and deli mustard on marble rye, is the last sandwich Arby's wanted to make. Why? As the voice becomes emotional, he dedicates the sandwich to John, who is really leaving, and to all of us who want to eat when sad thoughts of John come back.

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Tagline
“It's Not Goodbye, It's a Sandwich”
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Active
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Fallon (Agency), Fallon, Minneapolis (Creative Agency), Fallon, Minneapolis (Digital Agency), Zenith Media (Media Agency)
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