Wendy's Asiago Ranch Chicken Club is the sandwich other chicken sandwiches wish they could be.
iSpot Review — July 8, 2015
Put yourself in the mind of an
ordinary chicken sandwich. Are you there? Good. Now empathize with the chopped
poultry and her envy of a Wendy's Asiago Chicken sandwich. What would that look
Wendy's imagines it for you in
this TV commercial. The Asiago Chicken sandwich runs around living a lavish
life with the Wendy's spokeswoman. It's an arguably insane idea and complicated
set-up to get to the simple core message of 'our sandwich is better than the
Wendy's pushes the envelope like
this to engage eyeballs. It's sometimes risky, given that viewers can be
distracted or tune out. Fortunately, the squirrly spot anchors itself by
keeping scenes built around the featured product - Asiago Chicken. That alone
can trigger the viewer focus needed to stay on Wendy's crazy commercial ride.