Lidia Marin dreams of being a marine biologist, so Best Buy created a store to suit her needs.

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Tagline
“America's Back to School Tech Fitter”
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Active
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Lorena Segura York ... Best Buy Rep, Lidia Marin
Agency
Wunderman (Agency), Gabriel deGrood Bendt, L.L.C. (Creative Agency), Starcom (Media Agency)

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