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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Industry Share of Voice - past 2 weeks
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About Foot Locker TV Commercial, 'Thoughts' Ft. Victor Cruz & Odell Beckham Jr.

After Victor Cruz was injured in the 2014 NFL season, rookie Odell Beckham Jr. stole the show as a New York Giants wide receiver. But now Cruz is back. The two players greet each other in the stadium, looking fresh in their new kicks from Foot Locker. Cruz tells Beckham that he can't wait to take the field together this year, but internally he's thinking about how he can't wait to take his life back, which he thinks Beckham stole. Beckham says they're going to have some good chemistry on the football field. Outwardly, Cruz agrees with a big smile plastered on his face, but inside is questioning Beckham's signature dyed-blond frohawk hairstyle. When Beckham says that they're lucky to be teammates, Cruz nods and smiles robotically, while thinking about the time Beckham made that lucky one-handed catch. Odell Beckham Jr. does not remember Victor Cruz being this weird.

Advertiser
Advertiser Profiles
Tagline
“Start Fresh”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Odell Beckham Jr. ... Athlete, Victor Cruz ... Athlete
Production
Ken Licata ... Producer, Kenny Herzog ... Director, Marc Laliberte Else ... Director of Photography, Ralph Laucella ... Producer
Agency
BBDO New York (Agency), BBDO Worldwide (Creative Agency), O Positive (Production Company)

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