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Kia Season of Giving Back TV Spot, 'St. Jude: Holiday Joyride' [T1]

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As a woman guides a pair of young St. Jude's patients to the back seat of a Kia EV6, the automaker vows to make children's holidays even brighter -- by taking them on a journey to the North Pole. Now safely buckled up in the back seat, the awestruck kids look up through their windows as an immersive screen parades sparkling lights and flying reindeer past the vehicle, before they finally arrive in the snowy wonderland Santa calls home. During the Kia Season of Giving Back, the carmaker is donating to St. Jude for every new car purchased.

Published: December 08, 2022

Advertiser: Kia

Advertiser Profiles: Facebook, Twitter, YouTube

Products: Kia EV6

Promotions: Season of Giving Back (expires: 12/31/2022)

Tagline: “Movement That Inspires”

Songs: None have been identified for this spot

Ad URL: http://www.kia.com/seasonofgivingback

Mood: Active

Events & Venues: Holidays

Actors - Add: None have been identified for this spot.

Characters: Kids

Agency: David&Goliath ... Creative Agency

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